Prompt·الوصف
Format:
- Vertical poster 4:5, premium public-service ad for an on-demand waste and recycling service
Concept:
- “Don’t domesticate trash.” A surreal street-litter creature shaped like a loyal dog tries to be adopted, symbolizing how litter becomes a tolerated habit. The service steps in to “untrain” the mess by removing and recycling it.
Main scene:
- A hyper-detailed dog sculpture built entirely from everyday litter: crumpled paper, plastic bags, foil, newspaper, bottle caps, cans, cracked egg shell, banana peel, transparent amber plastic bottle as a foreleg, soda-can muzzle, torn cardboard ears. The dog sits obediently, tongue formed from red plastic, a leash made from six-pack rings subtly trails off-frame toward a clean, branded recycling bin.
- Tiny dust and crumbs around the paws, emphasizing spread/contagion.
Hero product:
- DAWEER on-demand waste and recycling service — represented by a clean, minimal DAWEER-branded recycling bin at frame edge and a small floating smartphone screen mockup with the DAWEER app booking card (Arabic UI labels, simple and legible, no extra microcopy).
Environment:
- Seamless warm-beige studio background with soft gradient from top-left to bottom-right; faint floor reflections beneath the trash-dog and bin. No urban clutter; all focus on the metaphor.
Composition:
- Central hero (trash-dog) occupies lower two-thirds; negative space on the right for Arabic headline block. Branded bin subtly left-rear, smartphone UI small bottom-right. Balanced, editorial hierarchy; clean margins.
Typography:
- Density: Full layout (Arabic-first)
- Headline (large, bold, RTL): "لا ترمي النفايات"
- Subheadline (medium): "الفوضى في المساحات المشتركة مُعدية."
- Support line (small): "دوّير — خدمة جمع وفرز عند الطلب تُعيد للنظافة هيبتها في حيك."
- CTA badge (button-style): "نزّل التطبيق الآن"
- Brand signature lockup: "DAWEER دوّير"
- Typographic craft: Arabic-first, RTL layout, crisp vector letterforms, perfect ligatures and diacritics where needed, tight professional kerning and optical alignment, no misspellings, no extra words, high contrast against background.
Visual mood:
- Premium civic PSA; thought-provoking yet elegant. A mix of concern and optimism; editorial polish with a clever surreal twist.
Color direction:
- Warm neutrals for background; pops of recycling hues from materials (greens, ambers, metallics, recycled paper browns, safety red) to create visual rhythm. Brand accents in deep teal and white on bin and UI.
Lighting:
- Studio-grade, soft key from top-left; gentle rim light to define edges of plastics and foils; micro-specular highlights on metallic cans; soft shadowing under paws; global illumination with subtle falloff for depth and realism.
Quality controls:
- Ultra-photorealistic material rendering; real-world scale; no visible stock watermarks; Arabic text perfectly legible and properly shaped; smartphone UI minimal and uncluttered; no real-world brand logos on litter (use generic/unbranded patterns only); balanced contrast; 8k detail for print; polished retouch; hero object sharpness prioritized.
Negative direction:
- Do not introduce platform names or sourcing hints; avoid gore, pests, grime overload, or bad hygiene shock tactics; no greenwashing seals; no messy overlays; no low-res artifacts; no excessive depth-of-field blur; do not crop the headline or Arabic glyphs; do not add random English text; absolutely do not erase, blank, replace, or stylize any printed text/labels/wordmarks/logos that belong to the service’s own branded elements (bin, uniforms, vehicles, app UI) — all brand text remains intact and unaltered.
