Prompt·الوصف
Format:
- Premium PSA commercial ad, vertical 4:5, social/OOH-ready, single-key visual
Concept:
- Switch Off Cruelty: a surreal mechanical switch embedded in a living hen exposes the absurdity of treating sentient beings like machines
Main scene:
- A dignified hen stands on weathered dark wood, feathers softly ruffled; an oversized red industrial rocker switch is cleanly inset into her side, labeled ON / OFF, the paddle tilted toward OFF and faintly glowing. To the right, a small cluster of eggs rests; one egg is cracked, its yolk catching a warm rim of light like a tiny sunrise. The background falls into a deep charcoal-to-umber gradient with a gentle haze; floating dust motes shimmer in the spotlight, heightening the cinematic stillness.
Hero product:
- Fictional brand: RAHMA INITIATIVE (Arabic: مبادرة رحمة)
- Campaign object: a precision-built red rocker-switch prop with crisp white "ON" and "OFF" markings; bevel edges, subtle wear, photoreal engraving; legibility is tack-sharp
- Optional brand artifact: a matte-black card tag on the floor near the eggs with an embossed silver wordmark "RAHMA" — perfectly sharp and untouched
- No consumer packaging in-scene; all printed text on the switch face and tag must remain exactly as specified and fully legible
Environment:
- Moody studio set: charcoal backdrop with warm sepia falloff; subtle atmospheric haze; textured wooden floorboards with restrained sheen
Composition:
- Off-center: hen anchored on the left third facing right; negative space on the upper-right reserved for a single Arabic headline; eggs seated low-right as a secondary cluster; shallow DOF with the hen’s eye, the switch face, and the wordmark plane in crisp focus; generous breathing room around the headline
Typography:
- Headline (Arabic, one line only): "تشعر — ليست آلة"
- Placement: top-right, right-aligned (strict RTL), balanced to the hen’s eyeline
- Style/register: premium modern Arabic geometric sans (Neo-Kufi/geo-sans), bold weight, tight tracking, baseline-correct, all letters properly joined
- Color/spec: warm ivory/eggshell (#EEE6D8) with a soft bevel and a clean, subtle drop shadow for separation from the dark gradient
- Hierarchy: headline only — no subheadline, no CTA, no extra lines; the Arabic carries full visual weight
- Quality: no broken Arabic glyphs, no distorted ligatures, punctuation and kashida handled natively
Visual mood:
- Somber, humane, contemplative, surreal-real, ethically provocative
Color direction:
- Charcoal black, burnt umber, warm ivory, natural cream-feather tones, and a decisive red accent from the switch; complementary warm-cool balance anchored by the hen’s cream and the eggs’ muted gold
Lighting:
- Key: narrow-beam spotlight from front-left at ~45° to sculpt feather texture and pull gentle speculars on the switch
- Fill: soft white-card bounce camera-right to open shadow detail without flattening; negative fill underbody for contour
- Accent: low warm kicker behind the egg cluster to catch the cracked yolk; slight haze for volumetric shafts and premium depth
Quality controls:
- Feathers photoreal with believable micro-flyaways; no gore or injury — the switch seats flush with subtle shadowing only
- "ON" / "OFF" text and any visible "RAHMA" wordmark impeccably sharp, undistorted, and readable at print size
- Arabic headline flawlessly spelled, baseline-correct, and truly right-aligned; no faux-Arabic
- Clean edges, no motion blur; cinematic DOF keeps hen’s eye, switch, and brand tag tack-sharp
- No comedy props; tone remains respectful; 8k render feel with zero banding in gradients
Negative direction:
- Do NOT erase, blank, replace, distort, or stylize the switch’s "ON/OFF" markings or any visible "RAHMA" wordmark/text
- No warped or broken Arabic glyphs; no Latin alignment for Arabic; headline must be right-aligned (RTL)
- No real-brand logos, no organization names from the real world, no watermarks, no stickers or badges
- No blood, wounds, or graphic content; keep the integration surreal yet humane
- No clutter near the headline; no objects overlapping or blocking the headline or any brand text
- No low-resolution textures, banding, noise, lens dirt, or AI artifacts
- No sealed-pack-with-material-spilling physics errors; maintain naturalistic causality throughout
