The Playbook
Ad design guides for MENA brands.
Original essays, breakdowns, and tutorials on Arabic ad design, MENA campaign strategy, and bilingual creative direction — from the Memm editorial team.
AllEnglishالعربية·Food & BeverageRestaurantsBeauty & CosmeticsJewelry & FashionTechAutomotiveTravelOthersFurnitureConsumer GoodsServices
EN
food-beverage·8 min read
Energy Drink Brand Launch on TikTok MENA: A 90-Day Creative Plan
Energy drinks don't sell on product shots. They sell on youth, velocity, and the moment of choice. Here's the 90-day content strategy that moves TikTok viewers to 'buy my first can.'
Memm Editorial16 July 2026
EN
food-beverage·10 min read
Burger Joint Instagram Ads in the GCC: Why 'Smash' Beats 'Gourmet'
The visual language of a fast-casual burger chain in Riyadh or Dubai isn't the same as a fine-dining steakhouse. Here's how to tell them apart in your creative.
Memm Editorial16 June 2026
EN
food-beverage·7 min read
Restaurant ad design for the Arab market: 6 visual patterns that drive orders
A pan-Arab playbook — Saudi, UAE, Egypt, Maghreb — for the single-restaurant owner who runs their own ads and ships their own creative.
Memm Editorial11 June 2026