The Playbook
Ad design guides for MENA brands.
Original essays, breakdowns, and tutorials on Arabic ad design, MENA campaign strategy, and bilingual creative direction — from the Memm editorial team.
Serum vs Cream: Which Hero Composition Sells Faster on Instagram
A serum ad and a cream ad need different hero compositions. Here's how to shoot (or generate) each one so it converts.
Burger Joint Instagram Ads in the GCC: Why 'Smash' Beats 'Gourmet'
The visual language of a fast-casual burger chain in Riyadh or Dubai isn't the same as a fine-dining steakhouse. Here's how to tell them apart in your creative.
Restaurant ad design for the Arab market: 6 visual patterns that drive orders
A pan-Arab playbook — Saudi, UAE, Egypt, Maghreb — for the single-restaurant owner who runs their own ads and ships their own creative.
How to Create Professional Cosmetics Photos Using AI (Without a Studio)
A step-by-step guide for beauty brands that want campaign-quality visuals on a fraction of the budget
Bilingual vs single-language ads in MENA: when each one wins
A working playbook for a small Saudi, UAE, Egyptian, or Maghreb brand deciding whether to ship Arabic-only, English-only, or both — and why most 'bilingual' ads in MENA are actually broken-Arabic ads with English on top.
How to design an Arabic Instagram ad that actually converts in MENA
The pan-regional typography, color, and headline craft that separates an Arabic Instagram ad that earns the scroll-stop from one that gets thumb-flicked past.
AI Product Photography for MENA Ecommerce: A Founder's Cost Breakdown
When AI beats a Riyadh or Dubai photo studio, when it doesn't, and how to set up a product-image pipeline that scales from 50 SKUs to 5,000 — for Salla, Zid, Noon, and Amazon SA.