The Playbook
Ad design guides for MENA brands.
Original essays, breakdowns, and tutorials on Arabic ad design, MENA campaign strategy, and bilingual creative direction — from the Memm editorial team.
AllEnglishالعربية·Food & BeverageRestaurantsBeauty & CosmeticsJewelry & FashionTechAutomotiveTravelOthersFurnitureConsumer GoodsServices
EN
beauty-cosmetics·11 min read
Serum vs Cream: Which Hero Composition Sells Faster on Instagram
A serum ad and a cream ad need different hero compositions. Here's how to shoot (or generate) each one so it converts.
Memm Editorial18 June 2026
AR
beauty-cosmetics·9 دقيقة قراءة
كيف تصمم إعلان عطر فاخر يبيع: 7 قواعد بصرية للسوق الخليجي
سبع قواعد بصرية يحسمها صاحب علامة العطور الصغيرة قبل أن يفتح أداة التصميم — حتى لا تخرج زجاجته بمظهر صيدلية بميزانية إعلانية محدودة.
فريق ميم التحريري11 June 2026
EN
beauty-cosmetics·7 min read
How to design an Arabic Instagram ad that actually converts in MENA
The pan-regional typography, color, and headline craft that separates an Arabic Instagram ad that earns the scroll-stop from one that gets thumb-flicked past.
Memm Editorial21 May 2026