The Playbook

Ad design guides for MENA brands.

Original essays, breakdowns, and tutorials on Arabic ad design, MENA campaign strategy, and bilingual creative direction — from the Memm editorial team.

Bilingual vs single-language ads in MENA: when each one wins
EN
social-media-ads·8 min read

Bilingual vs single-language ads in MENA: when each one wins

A working playbook for a small Saudi, UAE, Egyptian, or Maghreb brand deciding whether to ship Arabic-only, English-only, or both — and why most 'bilingual' ads in MENA are actually broken-Arabic ads with English on top.

Memm Editorial21 May 2026